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When public protesting enforces change: The case of a sharing economy platform that got the message!

Athanasia Panoutsou
European Foundation for Management Development

Airbnb has been characterised a pioneer of the “sharing economy” (Griffith, 2020). In this economic model, the needs of one consumer can be met by another consumer’s

offer, while both parties save money and profit respectively due to the elimination of

intermediates. For the case of Airbnb, the seller profits by renting out property that is not

used or underused. The buyer has then access to more affordable and often less commercial

holidays. This more participatory, democratized and sustainable approach to the exchange of

goods is expected to be beneficial for social groups that have not been “treated fairly” by the

existing economic models, such as the black community.

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