Fair-Trade Campus - How to engage students in sustainable transformation?
Tamar Barkay, Zevic Mishor, Gili Avni, Maya Ben Avinoam, Nitsa Henschke, Rotem Sippori
Tel Hai College
The global spread of the notion of “fair-trade” in recent decades has fueled the emergence of a plethora of international, national, and local initiatives, considered together as a transnational social movement. Since the early 1990s the Fair-trade movement has led to high growth rates in fair-trade market share and to rising consumer awareness, mainly in the US and European markets. Correlated to the UN 2030 Agenda in major aspects, fair-trade is considered as an innovative tool for achieving several Sustainable Development Goals (SDGs). The development of a fair-trade market and movement in Israel, however, is lagging far behind. Founded only in 2019, “Fair Trade Israel” (FTI) aims at creating a local fair-trade market by raising awareness among Israeli consumers and corporations. in 2020 FTI launched the “Fair Trade Campus” program (FTC) - an accreditation program for higher education institutions. Based on the experience of implementing FTC in Tel Hai college, this case study seeks to ignite a discussion on the challenges and opportunities in engaging students in on-campus processes of innovative finance and sustainable transformation